Both the resolution and quality of composition and staging are factors. Projects should also be added regularly so that recent work is available to prospective clients. Upload completed projects that show the quality and type of work done.Ideally, reviews should be added on an ongoing basis to include recent clients. Add a profile photo of the business owner or team to create a personal connection, or a business logo for credibility.Include complete contact information, including phone, address and website, so that homeowners can reach your business in multiple ways. Write a complete business description that differentiates your business from its peers so that homeowners can learn a little about your philosophy, specialties or passions.Want to make the most of the four R’s? Here are some things you can do to strengthen your profile. These four elements are correlated with making quality connections between pros and homeowners and are rewarded by our algorithm. These are relevance, recency and robustness of professional profiles, as well as the responsiveness of that professional to legitimate project inquiries. What’s the difference between organic and paid directory listings? People can search for pros by ZIP code, city and pro category, and can make the search radius from 10 to 50 miles. On every directory page, however, Houzz provides multiple search options. The directory defaults to a 50-mile radius around the ZIP code associated with a searcher’s IP address. on Google, Yahoo!, Bing and other search engines, displaying local professionals in the category and area of the search. The Houzz Find Professionals directory also ranks highly in web search results, e.g. When homeowners enter a term, such as “designer,” “green building” or “painting,” they are asked if they want to search for that term specifically within the Find Professionals directory. Houzz also has a global search box at the top of every page. However, homeowners can easily enter a specific ZIP code or city and state to change the search area. You’ll notice that Houzz automatically detects where the homeowners are located and shows them pros in their local areas. For example, the story How to Work With a Kitchen Designer has a link at the end of the story to Find a Kitchen Designer, which links directly to the Kitchen & Bath Designer category in the pro directory. Relevant articles in the Houzz Stories section also link to the directory and the type of pro featured in the story. Homeowners can easily click on these links or on the main Find a Pro link to reach the directory pages. Mousing over Find Professionals displays some of the most popular professional categories on Houzz. The Houzz Find Professionals directory is featured prominently in the main navigation at the top of every page on Houzz. How do homeowners find the Houzz directory?
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